Using Google Analytics with R
Introduction
Why?
About Google Analytics
About R
Author
Prepare environment
Data sources
Creating Google Analytics account
Getting credentials for Google Analytics API
Installing Google Analytics on website
Installing R Studio
Summary
First steps
Introduction to R
Connection with Google Analytics
googleAnalyticsR package
Import and export data to CSV
Code repository
Summary
Exploratory data analysis
Exploratory data analysis
Data visualization
Data visualization in R
Traffic heatmap
Device comparsion
Machine Learning
Clustering (k-means)
Generating reports
Introduction to R Markdown
Create report
Additional analysis
Anomaly detection
Forecasting
Resources
Blogs
Documentation
Online trainings
Books
Powered by
GitBook
Summary
Summary
In this chapter you have learned:
How to create an account, configure and install Google Analytics on your website.
How to download and set up R Studio.
How to prepare the credentials for downloading data from Google Analytics into R.
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